Strategically repositioned the national retailer Finish Line under the banner Epic Finish. Epic Finish was introduced with a national advertising campaign starring NBA All Star Anthony Davis and Hip-Hop Artist Big Sean. At its core, Epic Finish targeted a millennial base and was activated against several touch points: digital, OOH, POS, social network media, and PR.
Featuring Big Sean & Anthony Davis
The visual groundwork of what Finish Line’s new positioning “The Epic Finish” represents.
(visuals and audio sourced from various pre-published works)
I did not take part in creating any of the content shown here, this was merely a visual brand voice exercise to show the client.
Completed while at DMA United