Branding, Art Direction & Design
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Finish Line

advertising, art direction, branding, Digital, Signage

Strategically repositioned the national retailer Finish Line under the banner Epic Finish. Epic Finish was introduced with a national advertising campaign starring NBA All Star Anthony Davis and Hip-Hop Artist Big Sean. At its core, Epic Finish targeted a millennial base and was activated against several touch points: digital, OOH, POS, social network media, and PR.

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Digital Commercial

Featuring Big Sean & Anthony Davis 

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In-Store Signage

In-Store Signage

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Finishline Brand Voice Sketch

The visual groundwork of what Finish Line’s new positioning “The Epic Finish” represents.

(visuals and audio sourced from various pre-published works)
I did not take part in creating any of the content shown here, this was merely a visual brand voice exercise to show the client.