Art Direction, Branding, E-Commerce Design, Identity Design, Packaging Design, Print Design, Signage Design, Web Design
Paul Morelli came from a long line of family artisans. It was obvious to Develop the “House of Morelli” seal for the jeweler. A stamp identifying that all goods are hand-made under the eye of Paul Morelli himself while tieing in his family legacy within the fine arts history. His small operation in Philadelphia has been featured at Bergdorf Goodman and Neiman Marcus. I also helped launch his first store on the Upper East Side in NYC.