District Market: Detroit's New Marketplace for the Red Wings and Pistons Arena.
Created the branding that lives across all aspects of the marketplace. The hexagon identity resembles Detroit's six historic neighborhood markets.
BRANDING, ENVIRONMENTAL SIGNAGE, IDENTITY DESIGN, NAMING STRATEGY
The Naming Strategy
Developed a naming strategy for each concession stand within the marketplace. The simplicity of the names with tall, large signage placements helped patrons navigate the area with ease.
Worked hand in hand with the architecture team on materials, fabrications, and placements for all signage within the marketplace.
Completed While at PSD-NYC