Finish Line:
The Epic Finish.
Strategically repositioned the national retailer Finish Line under the banner Epic Finish. Epic Finish was introduced with a national advertising campaign starring NBA All Star Anthony Davis and Hip-Hop Artist Big Sean. At its core, Epic Finish targeted a millennial base and was activated against several touch points: digital, OOH, POS, social network media, and PR.
ADVERTISING, ART DIRECTION, BRANDING, DIGITAL, SIGNAGE
National Commercial
Featuring hip-hop artist Big Sean and NBA All-star Anthony Davis
Anthony Davis
The NBA All Star gives insight on what makes an Epic Finish on and off the court.
Big Sean
The Grammy nominated hip-hop artist speaks about life’s goals and the various tipping points.
Brand Sketch Video
A brand manifesto video to align all internal communication under the Epic Finish banner.
Completed While at DMA United