Building the First International Music Festival for W Hotel: Wake Up Call.
Wake Up Call is a members only music festival launched across five W Hotel properties across the world. Each festival features up close and personal performances with artists like Rita Ora, Charli XCX, Phantogram, Disclosure, Chromeo and more. Attendees also had access to world class culinary dishes and intimate VIP experiences. The branding is a branch off of the W Hotel visual language.
BRANDING, ART DIRECTION, ENVIRONMENTAL SIGNAGE, PRINT DESIGN, DIGITAL DESIGN
2 Days. 4 Stages. 31 Artists.
The first of its kind, a fully built festival within the W hotel.
Completed While at Marriott / Starwood