Re-brand SkinMedica, a Formulaic Dermatology Brand Into The Beauty, Direct to Consumer Space.
Bringing beauty and science together while creating a luxury dermatology experience for physicians and patients. All marketing materials for SkinMedica’s core products were more “beauty focused” creating separation for the brand in the professional channel. Eventually proving the brands worth for a $350 million acquisition by Allergan.
BRANDING, PACKAGING DESIGN, PHOTO SHOOT DIRECTION, PRODUCT LAUNCHES, NAMING, PRINT DESIGN, DIGITAL DESIGN.
Launched a sub-brand called Biometa. A specifically formulated product for European distribution.
Also developed a sub brand called Lytera. Marketed specifically for hyperpigmentation (a dark spot blemish skin disorder).
Completed While at DMA United