Packaging Design and Brand Development for NYC’s Uptown Brewery: Dyckman Beer Co.
Craft beers inspired by the people, flavor, and culture of Uptown NYC better known as Dyckman. The overall branding closely reflects the roots of its surrounding neighborhood. The modern, clean packaging design helps differentiate itself off the shelf. Iconography is displayed on every can to help tell the brews flavor story. Smooth, rich, and always refreshing.